Ready to embark on your journey into the exciting world of AI branding with Al Salam Bank? Secure your spot in this exclusive bootcamp today and unlock your potential. Join us for an immersive experience that will set you on the path to success in AI branding and marketing.
Purpose of the AI Bootcamp
The purpose of this bootcamp is to offer fresh graduates and final-year university students the opportunity to deploy Artificial Intelligence (AI) in branding a real-life experience with Bahrain’s largest Islamic Bank – Al Salam Bank. This bootcamp is designed to help participants apply their practical knowledge and develop skills in AI, digital marketing, visual design and web media.
Target Audience
Who can join this AI Bootcamp?
- Fresh Graduates
- Year-4 University Students
Criteria
To Qualify for this AI Bootcamp, participants must:
- Must have a background in AI applications in fields of text, image and video content (example: ChatGPT, Midjourney, Leonardo Da Vinci, etc).
- Possess a passion for branding and marketing
- Demonstrate creativity and innovation.
- Be capable of working both independently and as part of a team.
AI Creative Bootcamp
11 October – 4:00 PM – 5:00 PM
• Al Salam Bank Campaign Brief
14 October – 8:30 AM – 3:00 PM
• AI Bootcamp Contest
Judges
Mahmood Qannati
Head of Marketing & Communication, Al Salam Bank
Mahmood Qannati
Muna AlBalooshi
Head of Human Resources, Al Salam Bank
Muna AlBalooshi
Ahmed Bin Jamal
AVP of Marketing and Communications, Al Salam Bank
Ahmed Bin Jamal
Mohammed Al Shehabi
Head of Innovation, Al Salam Bank
Mohammed Al Shehabi
Resources
• Participants will use their iPhones or iPads to create their designs, comms strategy and presentation of their campaign’s pitch
• Al Salam Bank will provide branding campaign hand outs and list of deliverables for the campaign
Outcome
The top 5 participants will be awarded a prize and the opportunity to work for Al Salam Bank for a renewable contract.
Location
